Putting Their Best Foot Forward

So why are a series of active older adults declaring “I have SilverSneakers^®” if they’re not actually wearing said sneakers? It’s the creative hook to a new TV spot that we developed for the nation’s premier senior fitness program, SilverSneakers, from Healthways. The spot is designed to build name recognition for the SilverSneakers program, while demonstrating the end benefit of lifelong fitness — the ability to stay active, and enjoy life.

Tags: brand awareness, brand communities, branding, communications strategies, empowered consumers, marketing goals, Silver Sneakers, targeted messaging, traditional media