BMW Knows Good Advertising
Truth be told: there are few things I love more than a brilliant piece of advertising. (Added bonus if it makes me chuckle.) Super-creative spots – whether I find them in a magazine, on television or in a social media stream – get me excited. The more clever they are, the better… and the more likely I am to think to myself, “I hope whoever thought of that got a big, fat raise.”
My latest find is a fantastic billboard from BMW. See what they did there? Completely awesome.
Now, I’m obviously a little biased when it comes to marketing, and maybe I know good marketing when I see it because of my training. But at the end of the day, I’m just a consumer. I still like to be surprised or moved in some way when I stumble upon a smart campaign or a whopper of a one-off ad.
