2010 Retail Marketing Report: Fan Base Growth of 100 National Retailers

Retail Social Whitepaper cover imageMedia Logic has just published an extensive study tracking the explosive growth and surprising evolution of social media marketing for retail in the third quarter of 2010:

DOWNLOAD THE WHITEPAPER – The Media Logic 2010 Retail Marketing Report: How Facebook is Opening the Eyes of 100 Brands to the Power of Owned Media Marketing

Between the middle of July 2010 and the end of September 2010, Media Logic surveyed social strategies deployed by 100 national retailers in the United States in the Specialty Apparel, Specialty Hardlines, Department/Discount, and Recreation (Sports/Hobby/Crafts) sectors. We visited the primary corporate or commerce websites, Facebook pages, Twitter feeds and all associated promotional microsites of 100 companies, and the table below organizes the data collected – including actual numbers of the brands’ Facebook Likers and Twitter followers in July and September, as well as their growth during the survey period.

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Media Logic’s retail social survey was conducted from 7/13/2010 to 9/13/2010, and supplemented by several sources including a table published by Retail Geeks. Comparative growth data is not available for 30 retailers who were added to the survey in September.