Custom Media Strategies

As the experts in niche and regional media solutions, we understand that no two campaigns are alike. For Visa and its issuers, we take a data-driven, customer-centric approach to meet each campaign’s unique goals, audience and budget constraints. Our process for developing comprehensive media plans and strategies is optimized to deliver results.

Insights

MRI Simmons provides consumer behavior and insights, which are then analyzed alongside historical and competitive data, auditing assets and performance reports to develop actionable plans that meet client goals and objectives.

Audience

Parameters are identified to create lists and target profiles that are segmented through data management systems. Audience profiles, personas, and customer journeys are built out to optimize campaigns throughout the digital ecosystem.

Activation

Custom plans include emerging media opportunities and coordination between paid and owned media strategies to effectively reach current and prospective customers.

Reporting

Tracking and analytics dashboards enable data-driven decisions based on actionable KPIs, followed by a reporting cadence.

Optimization

Campaigns are continuously monitored and refined, while performance and insights are used to inform future strategies.

Backed by 40+ years of experience and strong vendor relationships, Media Logic develops full-funnel channel strategies that include:

Programmatic Digital
Paid Social
Paid Search
Direct to Publisher Digital
Print
Broadcast
Out-of-home

Want to see more?

In addition to media strategies and planning, we have experience with video production, national sweepstakes promotions, card usage campaigns, event marketing and much more. In short, we’ve done it all.

Find out what we can do for you.

Call Nicole Johnson at 518-621-1600
or email njohnson@medialogic.com