We provide strategic thinking and custom marketing for every stage in Lifecycle Marketing.

Media Logic has been a go-to partner for Visa and its issuers for years, providing the strategic insights and creative assets needed to reach audiences throughout the entire cardholder journey. We combine our extensive knowledge of consumer data, industry trends and creative best practices to develop custom materials tailored to each stage of a marketing campaign’s lifecycle, including:

  • Acquisition
  • Cross-sell
  • Early month on book (EMOB)
  • Usage
  • Retention
  • Loyalty

We provide the insights, support and creative materials you need to successfully reach cardholders throughout a campaign’s lifecycle.

Acquisition

Visa Wescom/UCLA Acquisition Materials
Visa Wyndham Rewards Acquisition Email
Visa Avios Acquisition Mailer

EMOB

Visa U.S. Bank Small Business EMOB Emails
PenFed EMOB Emails
Truist EMOB Emails

USAGE

Visa Toyota/Lexus Usage Emails
Visa Alliant Usage Emails
Visa Wydham Usage Emails

Retention/Loyalty

Visa Delta Community Credit Union Retention and Anti-Attrition Creative Execution
Truist Retention and Loyalty Emails
L.L.Bean Loyalty Postcard

cross-sell

PenFed Power Cash Cross-Sell Email
Visa Velera/PSCU Small Business Cross-Sell Materials
Idaho Central Credit Union Cross-sell Recommendations

Want to see more?

In addition to thought leadership, we have experience with video production, national sweepstakes promotions, card usage campaigns, event marketing and much more. In short, we’ve done it all.


Nicole Johnson

Find out what we can do for you.

Call Nicole Johnson at 518-621-1600
or email njohnson@medialogic.com