The Media Logic Retail Marketing Report: January 2011 Update
Specialty Hardlines Suddenly the Hottest Retail Sector on Facebook as Bed Bath & Beyond, Cost Plus World Market and Best Buy Post Strong Liker Growth in December and January
While retail brands in the Specialty Apparel and Department/Discount sectors continue to enjoy the largest Facebook Liker bases (Victoria’s Secret with 11 million, Target with 3.6 million), the big surprise of the January 2011 Update to the The Media Logic Retail Marketing Report
is the vibrant growth of brands in the previously socially-moribund Specialty Hardlines sector. Bed Bath & Beyond grew a crazy 1210% in December and an additional 27% in January.
Cost Plus World Market drove past 230,000 Likers, with December and January growth that easily outpaced sector averages. And Best Buy continued its charge, growing 16% in January on top of 45% growth in December.
Brands in the Department/Discount sector also saw solid growth on average, led by a few standout performers. Office Max grew 90% in December. CVS grew a phenomenal 305% in the same month. And Nordstrom, with its multi-stream strategy, broke new ground on Facebook, and in January, grew its Twitter base 95%.
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