Is Your Bank Branch an Expression of Your Bank Brand?

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Bank branches that focus solely on the transactional nature of business conducted there are missing an opportunity to “make the branch visit a brand experience.”

How to Build Excitement for Your Financial Services Brand

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What can your favorite brand teach you about bank marketing? We’re willing to bet it boils down to a customer experience that can’t be beat.

2016 New Year’s Resolutions for the Health Insurance Marketer

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It’s time to make resolutions! But not those typical resolutions. If you’d like to lose a few pounds, exercise more or cut your Netflix bingeing in half, more power to you. But here, we want to talk about New Year’s resolutions for the health insurance marketer for 2016.

Simple Bank Proves Privacy Policy Updates Don’t Have to Be Boring

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These kinds of customer communications are legally required. Simple is just like every other bank: it has to notify its customers. But Simple isn’t treating the task like every other bank.

Helping Industry Leader MLMIC Refresh Brand and Marketing Strategy

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MLMIC’s brand refresh included an updated logo, positioning and new graphic standards that support its position as an industry leader with long-term financial stability -- and its reputation as a trusted provider and supporter of policy holders. In addition, targeted demand generation and content marketing strategies were used to reach out to physicians, dentists and hospitals.

Media Logic Helps MVP Health Care Launch Brand Campaign During Open Enrollment

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As part of MVP Health Care’s latest brand campaign, Media Logic recently created several television commercials and billboards to coincide with the health plan’s marketing strategy for open enrollment.

Facebook Campaign Connects Bank with What Makes its Fans Happy

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From a recent social media campaign, UK bank First Direct has enough happiness to last it a long, long while. Its promotion “Pictures of Happiness” utilized a Facebook app to crowd-source “photos of happiness” from fans. The contest not only awarded great prizes for the best submissions, but it also fed the user content into an ad campaign for the bank.

Client’s Global Growth Attests to Strong International Brand Presence

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Not every marketing agency has the opportunity to be part of team that builds a global brand, and what's exciting to us is that awareness of the Fortitech name in localized regions around the world now often precedes a formal introduction to a Fortitech representative -- which makes that first meeting a lot warmer and often more productive toward sales.

Conversatiated: Who Leads the Conversation?.. Consumers? Communities? Companies? Part 2 of 2

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In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this installment, Josh argued that modern technology and the social web have undeniably empowered individuals to develop and distribute their ideas and interests faster than ever before… While Fred contended that social media has also enabled individuals the world over to assemble of communities of shared ideas and interests… In Part 2, watch them discuss what these trends mean those trying to using social media as a marketing tool…