Helping Industry Leader MLMIC Refresh Brand and Marketing Strategy

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MLMIC’s brand refresh included an updated logo, positioning and new graphic standards that support its position as an industry leader with long-term financial stability -- and its reputation as a trusted provider and supporter of policy holders. In addition, targeted demand generation and content marketing strategies were used to reach out to physicians, dentists and hospitals.

Media Logic Helps MVP Health Care Launch Brand Campaign During Open Enrollment

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As part of MVP Health Care’s latest brand campaign, Media Logic recently created several television commercials and billboards to coincide with the health plan’s marketing strategy for open enrollment.

Facebook Campaign Connects Bank with What Makes its Fans Happy

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From a recent social media campaign, UK bank First Direct has enough happiness to last it a long, long while. Its promotion “Pictures of Happiness” utilized a Facebook app to crowd-source “photos of happiness” from fans. The contest not only awarded great prizes for the best submissions, but it also fed the user content into an ad campaign for the bank.

Client’s Global Growth Attests to Strong International Brand Presence

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Not every marketing agency has the opportunity to be part of team that builds a global brand, and what's exciting to us is that awareness of the Fortitech name in localized regions around the world now often precedes a formal introduction to a Fortitech representative -- which makes that first meeting a lot warmer and often more productive toward sales.

Conversatiated: Who Leads the Conversation?.. Consumers? Communities? Companies? Part 2 of 2

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In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this installment, Josh argued that modern technology and the social web have undeniably empowered individuals to develop and distribute their ideas and interests faster than ever before… While Fred contended that social media has also enabled individuals the world over to assemble of communities of shared ideas and interests… In Part 2, watch them discuss what these trends mean those trying to using social media as a marketing tool…

Conversatiated: Who Leads the Conversation?… Consumers? Communities? Companies? Part 1 of 2

Blog

In our regular installment of Conversatiated, two Media Logicians share an ongoing dialogue about marketing issues and challenges in a conversation-centric world. In Part 1 of this series, Josh and Fred debate whether social media has ushered in a prevailing trend of individualism or community. How has modern technology and social media affected both? And what does it mean for marketers? Watch their conversation and hear their thoughts…