Cara Bloomer Has Joined Media Logic as Senior Creative Director
Cara Bloomer has joined Media Logic as a senior creative director on our Creative Team. In this role, she will design high-impact marketing materials for healthcare and financial services clients.
Media Logic Promotes Sheila Phillips to Senior Account Director
Media Logic has promoted Sheila Phillips to senior account director. She will lead strategy and execution for key financial services clients.
Media Logic Promotes Lindsay Paulsen to Senior Social Content Manager
Media Logic has promoted Lindsay Paulsen to senior social content manager. In this role, Lindsay will continue to manage the blog and social content for several key healthcare and financial services clients.
Ileana Gates Has Joined Media Logic as Social Content Manager
Ileana Gates has joined Media Logic as a social content manager. She will be vital in managing several clients’ social media and blog content.
Gina Tenner Has Joined Media Logic as Senior Project Manager
Gina Tenner has joined Media Logic as a senior project manager. She will be key in managing projects for several financial services clients.
Gabriella Gauthier Has Joined Media Logic as Project Manager
Gabriella “Ella” Gauthier has joined Media Logic as a project manager. She will play an integral role in managing projects for several financial services clients.
Erin Sullivan Has Joined Media Logic as Senior Social Content Manager
Erin Sullivan has joined Media Logic as a senior social content manager. Erin will play a key role in managing social media and blog content for several Media Logic clients.
Bek Johnson Has Joined Media Logic as Social Content Manager
Bek Johnson has joined Media Logic as a social content manager. Bek will be essential in managing social media and blog content for several Media Logic clients.
Media Logic Promotes Carolee Bennett to Assistant Director of Social Content Marketing
Media Logic has promoted Carolee Bennett to assistant director of social content marketing. In this role, Carolee will continue spearheading content marketing strategy and execution for agency clients in healthcare, academic medicine and financial services.
Lindsay Kramer Has Joined Media Logic as Traffic Manager
Lindsay Kramer has joined Media Logic as a traffic manager. In this central role, Lindsay will help create schedules to meet internal deadlines and project milestones in an organized, timely manner.
Media Logic Promotes Brooke Gross to Senior Account Director
Media Logic has promoted Brooke Gross to senior account director. In this role, Brooke will lead strategy, execution and analytics for key healthcare clients.
Media Logic Promotes Allison Saliba to Account Director
Media Logic has promoted Allison Saliba to account director. In this role, Allison will continue managing projects for several key healthcare clients.
Tanya Baria Has Joined Media Logic as Senior Traffic Manager
Tanya Baria has joined Media Logic as a senior traffic manager. In this central role, Tanya will create schedules to meet internal deadlines and project milestones in an organized, timely manner.
Media Logic Promotes Mary Bernard to Senior Social Content Manager
Media Logic has promoted Mary Bernard to senior social content manager. In this role, Mary will continue to manage the blog and social content for several key healthcare clients.
Coming Soon: New HubQuarters!
Exciting things are happening at Media Logic! We’ll soon be moving to a new HubQuarters, just a couple miles from our current location.
Adam Furley Has Joined Media Logic as Senior Project Manager
Adam Furley has joined Media Logic as a senior project manager. He will play an integral role in managing projects for several financial services clients.
Angela Chiuchiolo Has Joined Media Logic as Director of Digital Strategy
Angela Chiuchiolo has joined Media Logic as director of digital strategy. In this role, Angela will be involved in driving innovative and effective strategy across all components of a digital campaign.
Media Logic Promotes Robyn Olmstead to Senior Digital Artist
Media Logic has promoted Robyn Olmstead to senior digital artist. In her new position, Robyn will have a more hands-on role in projects for key healthcare and financial services clients. She will also continue to assist other clients with their studio needs.
Ona Felton Has Joined Media Logic as Senior Project Manager
Ona Felton has joined Media Logic as a senior project manager. She will play an integral role in managing projects for several financial services clients.
John Jacob Has Joined Media Logic as Senior Creative Director
John Jacob has joined Media Logic as a senior creative director on our creative team. In this role, John will be involved in the design of high-impact marketing materials for healthcare and financial services clients.
Media Logic Promotes Sheila Phillips to Account Director
Media Logic has promoted Sheila Phillips to account director. In this role, Sheila will continue to manage projects for several key financial services clients.
Ben Golub Has Joined Media Logic as Senior Project Manager
Ben Golub has joined Media Logic as a senior project manager. He will play an integral role in managing projects for several healthcare clients.
Veronica Evangelista Has Joined Media Logic as Senior Project Manager
Veronica Evangelista has joined Media Logic as a senior project manager. She will play an integral role in managing projects for several financial services clients.
Evan Pulliam Has Joined Media Logic as Creative Director
Evan Pulliam has joined Media Logic on our creative team. In this role, Evan will be involved in the design of high-impact marketing materials for healthcare and financial services clients.
Sharon Lawless Has Joined Media Logic as Account Director
Sharon Lawless has joined Media Logic as an account director. She will play a key role in managing projects for several healthcare clients.
Kate Frasier Has Joined Media Logic as Senior Project Manager
Kate Frasier has joined Media Logic as senior project manager. Kate will play a key role in managing projects for several healthcare clients.
Michelene Scarchilli Has Joined Media Logic as Senior Designer
Michelene Scarchilli has joined Media Logic as a senior designer. In this role, Michelene will be involved in the design of high-impact marketing materials for healthcare and financial services clients. She previously held positions at an event planning company working with clients in the beauty industry.
Nichole Kearns Has Joined Media Logic as Traffic Manager
Nichole Kearns has joined Media Logic as a traffic manager. In this central role, Nichole will create schedules to meet internal deadlines and meet project milestones in an organized, timely manner. Prior to joining Media Logic, Nichole worked as a traffic manager in broadcast media for several years.
Media Logic Promotes Natasha Rodriguez-Bacchus to Senior Digital Artist/UX-UI Team Leader
Media Logic has promoted Natasha Rodriguez-Bacchus to senior digital artist/UX-UI team lead. In this role, Natasha will foster collaboration between teams to drive consideration of accessibility, standards and user experience. She will also spearhead the creation of design systems for web.
Allie Harbuck Has Joined Media Logic as Social Content Manager
Allie Harbuck has joined Media Logic as a social content manger. In this role, Allie will execute marketing strategies for clients, as well as develop content for Media Logic’s own blogs and social channels.
Sophia Mitchell Has Joined Media Logic as Senior Account Director
Sophia Mitchell has joined Media Logic as a senior account director. Sophia will play a key role in managing projects for several financial services clients.
Media Logic Promotes Amy Keith to Operations and Training Manager
Media Logic has promoted Amy Keith to operations and training manager. In this role, Amy will continue to work on improving agency processes and implement training for new tools and resources.
Medicare Marketing Insights: 2021 Senior Media Preferences
For the fourth year, Media Logic surveyed more than 450 men and women aged 63 and older on their media habits. We asked a series of questions about which types of media they prefer for news versus entertainment, what devices they view media on and which services they use most often.
Media Logic Promotes Madeline Devine to Senior Project Manager
Media Logic has promoted Madeline Devine to senior project manager. In this role, Madeline will manage key Media Logic healthcare clients and ensure deliverables are executed for the clients.
Media Logic Promotes Sheila Phillips to Senior Project Manager – Account Lead
Media Logic has promoted Sheila Phillips to senior project manager – account lead. In this role, Sheila will continue to service Media Logic’s financial services clients with expanded responsibilities in project management, team training and development and vendor coordination.
Samantha Hart Has Joined Media Logic as Social Content Marketing Coordinator
Samantha Hart has joined Media Logic as a social content marketing coordinator. In this role, she will be executing marketing strategies and social analytics for Media Logic’s clients, as well as developing content for Media Logic’s own blogs and social streams.
Michelle Carter Has Joined Media Logic as Senior Account Director
Michelle Carter has joined Media Logic as a senior account director. In this role, Michelle will help deliver strategic marketing solutions to several Media Logic clients.
Chelsea Preston Has Joined Media Logic as Senior Designer
Chelsea Preston has joined Media Logic as a senior designer. In this role, Chelsea will be involved in the design of high-impact marketing materials for Media Logic’s healthcare and financial services clients.
Allison Saliba Has Joined Media Logic as Senior Account Executive
Allison Saliba has joined Media Logic as a senior project manager. Allison will play a key role in managing projects for several Media Logic financial services and healthcare clients.
Lindsay Paulsen Has Joined Media Logic as Social Content Manager
Lindsay Paulsen has joined Media Logic as a social content manger. In this role, Lindsay will execute marketing strategies for Media Logic’s clients, as well as develop content for Media Logic’s own blogs and social channels.
Mary Bernard Has Joined Media Logic as Social Content Manager
Mary Bernard has joined Media Logic as a social content manager. In this role, Mary will execute content marketing strategies for Media Logic’s clients, as well as develop content for Media Logic’s own blogs and social streams.
Media Logic Shares Results of 2020 Senior Media Preferences Survey
We conducted our third annual Senior Media Habits Survey to give insight on how seniors use and consume media in their daily lives. With questions tailored to capture changing habits due to the COVID-19 pandemic, the results can help health insurers when planning sales outreach for the upcoming 2021 Medicare AEP.
Media Logic Launches Telemedicine Search Tool to Support COVID-19 Response
Media Logic, in partnership with MVP Health Care, has just launched a provider database search tool that we hope will lessen the burden on hospital systems in Vermont and New York State during the COVID-19 crisis.
Media Logic’s Nicole Johnson Makes Folio Magazine’s 2020 Class of Top Women in Media!
The FOLIO: 2020 Class of Top Women in Media includes our very own Nicole Johnson! Nominated by a longtime Visa client, Nicole is known for the marketing expertise she delivers to the financial services industry. With qualities such as intelligence, dedication, loyalty, grit, diplomacy and grace under pressure, Nicole Johnson has served as a leader, mentor and motivator. […]
2020 Medicare AEP Campaign Highlights Report
Each year, we take a look at overall Medicare enrollment numbers to see which Medicare Advantage plans had substantial enrollment gains.
2020 Creative Review of Start-up Medicare Advantage Plans
Our team took a closer look at the web creative of nine new, Medicare start-up plans to better understand their history, pricing and positioning strategies, as well as their results.
Media Logic Promotes Caitlin Nicholson to Senior Social Content Manager
Caitlin Nicholson has been promoted to senior social content manager. In her new position, Caitlin will assume a leadership role in training new team members, providing content marketing expertise to clients and managing Media Logic’s own content marketing efforts.
Emilie Cardone-Russo has Joined Media Logic as a Senior Traffic Manager
Emilie Cardone-Russo has joined Media Logic as a senior traffic manager. In this central role, Emilie will create schedules to manage internal deadlines and meet milestones in project lifecycle in an organized, timely manner.
Jill Maldonado has Joined Media Logic as a Social Content Manager
Jill Maldonado has joined Media Logic as a social content manager. In this role, Jill will execute content marketing strategies for Media Logic’s clients, as well as develop content for Media Logic’s own blogs and social streams. Prior to joining Media Logic, Jill worked as a new media producer and developer for The College Board […]
Media Logic Promotes Shana Yerry to Senior Traffic Manager
Shana Yerry has been promoted to the role of senior traffic manager at Media Logic. In this role, Shana will work proactively to triage and track assignments as well as spearhead all project scheduling for Media Logic’s healthcare, financial services and technology clients.
Suzanne D’Iorio Joins Media Logic as a Senior Account Supervisor
Suzanne D’Iorio has joined the Media Logic team as a senior account supervisor on the agency’s financial services team. In this role, Suzanne will help deliver strategic marketing solutions to a number of Media Logic financial services clients.
Kaitlin Flor Joins Media Logic as a Social Content Manager
Kaitlin Flor has joined Media Logic as a social content manager. In this role, Kaitlin will execute content marketing strategies for Media Logic’s clients, as well as develop content for Media Logic’s own blogs and social streams.
Robyn Olmstead Joins Media Logic as Digital Artist
Robyn Olmstead has joined the Media Logic team as a digital artist. Robyn will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services.
Media Logic President Presents New-to-Medicare Marketing Webinar
Media Logic’s president recently presented a webinar on New-to-Medicare marketing strategies for regional health plans to Health Plan Alliance members.
Garrett Kipp Joins Media Logic as a Senior Digital Artist
Garrett Kipp has joined the Media Logic team as a senior digital artist. In this role, Garrett will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services.
Kirsten Carlson Joins Media Logic as an Account Executive
Kirsten Carlson has joined the Media Logic team as an account executive. In this role, Kirsten will manage projects for a number of Media Logic financial services clients.
Media Logic’s New Guide for Using Bank Branch Grand Openings to Grab Market Share
Media Logic’s financial marketing experts developed a playbook for turning changes in your brand’s footprint into opportunities to grow market share and create a buzz, particularly in densely populated markets.
Media Logic Promotes Carolee Bennett to Senior Social Content Manager/Team Leader
Carolee Bennett has been promoted to senior social content manager/team leader. In her new position, Carolee will assume a leadership role in training new team members, providing content marketing expertise to clients and managing Media Logic’s own content marketing efforts.
Madeline Devine Joins Media Logic as an Account Executive
Madeline Devine has joined Media Logic as an account executive. In this role, Madeline will manage projects for a number of Media Logic healthcare clients.
Emily Dennin Joins Media Logic as a Social Content Manager
Emily Dennin has joined Media Logic as a social content manager. In this role, Emily will execute content marketing strategies for Media Logic’s clients, as well as develop content for Media Logic’s own blogs and social streams.
Media Logic Shares Results of 2018 Senior Media Preferences Survey
Medic Logic surveyed over 400 men and women aged 64 and older about how they consume media and compiled the results into an infographic.
Media Logic Hosted 3rd Annual Medicare Summit
Media Logic hosted our 3rd Annual Medicare Summit – an internal forum for discussion and building knowledge about the Medicare marketing landscape.
Media Logic Creates Commercial Payments Tip Sheet
Media Logic’s financial marketing experts have developed a list of commercial payment marketing tips to help you prepare your commercial card product for a growth opportunity.
Caitlin Nicholson Joins Media Logic as a Social Content Manager
Caitlin Nicholson has joined Media Logic as a social content manager. In this role, Caitlin will execute content marketing strategies for Media Logic’s clients as well as develop content for Media Logic’s own healthcare blogs and social streams.
Michella Weiss Joins Media Logic as a Senior Account Executive
Michella Weiss has joined the Media Logic team as a senior account executive on the agency’s healthcare team. In this role, Michella will manage projects for a number of Media Logic healthcare clients.
Sable Trappenburg Joins Media Logic as an Account Supervisor
Sable Trappenburg has joined the Media Logic team as an account supervisor on the agency’s financial services team. In this role, Sable will manage projects for a number of Media Logic financial services clients.
Media Logic Releases Video Content Marketing Collection
We put together a seven-part collection that highlights some of the top ways insurers are relying on video to meet their marketing goals.
Media Logic Promotes Christian Salmonsen to Senior Art Director
Media Logic recently promoted Christian Salmonsen to senior art director.
Media Logic Promotes Sheila Carroll to Senior Account Executive
Media Logic has promoted Sheila Carroll to senior account executive.
Shana Cooper Becomes Traffic Manager
Shana Cooper has been appointed to the role of traffic manager at Media Logic.
Cierra Mercer Joins Media Logic as Senior Digital Artist
In this role, Cierra will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services.
Media Logic Releases Results of Medicare Direct Mail Messaging Survey
When it comes to Medicare messaging, should your direct mail highlight low cost or longevity? Are seniors interested in rewards or ratings? Our latest direct mail marketing report answers these questions via data from a recent survey of adults aged 65 and older.
Media Logic Releases Results of Medicare Direct Mail Design Survey
To understand which designs and formats resonate most strongly with the Medicare audience, we showed 250 adults aged 65 and older various envelopes and letters and asked them to rank their preferences.
Shana Cooper Joins Media Logic as an Account Executive
Shana Cooper has joined the Media Logic team as an account executive on the agency’s financial services team. In this role, Shana will manage projects for a number of Media Logic financial services clients.
Media Logic Releases Insights and Advice for Health Plan Marketers
What health insurance benefits are most important to consumers and how well are health plans delivering on those benefits? We surveyed 400 consumers to ask these essential questions. Here’s what we found.
Media Logic Releases Medicare Marketing Photography Preference Survey
We showed 400 adults aged 64 and older a series of 16 photos depicting Medicare-aged consumers engaged in a variety of activities. Here’s an overview of what we learned.
Media Logic Promotes Natasha Rodriguez-Bacchus to Senior Digital Artist
Natasha will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services, including MVP Health Care, HAP, Visa and JP Morgan Chase.
Media Logic Promotes Brooke Gross to Account Supervisor
Brooke will play a key role in helping Media Logic deliver effective end-to-end marketing solutions for top healthcare companies, including MVP Health Care, St. Peter’s Health Partners and Blue Cross Blue Shield Massachusetts.
Media Logic Promotes Phyllis Niner to Management Supervisor
In her role, Phyllis oversees strategy, planning and execution for some of the agency’s key clients, including Foritech Premixes, Autotask, Informz and Innophos.
Curtis Canham Joins Media Logic as Senior Digital Artist
Curtis will be involved in the production of marketing materials for print and digital use by Media Logic’s clients in healthcare and financial services, including MVP Health Care, HAP, Visa and JP Morgan Chase.
Media Logic Releases Results of ACA YR3 Pre-Open Enrollment Survey
The ACA marketplaces have opened for their third year of business, and here’s what we know: shopping around for health insurance is the new norm.
Media Logic Promotes Mike Rodgers to Senior Art Director
In his new role, Mike will lead design development of high-impact marketing materials: from videos and multimedia presentations to direct-mail packages and websites for Media Logic healthcare and financial services clients.
Media Logic Appoints Arte Levy to Account Team
In his role, Arte will help deliver strategic marketing solutions to several well-known brands including Visa, JP Morgan Chase, Santander and others.
Media Logic Releases Results of Health Insurance Literacy Survey
What seniors don’t know may surprise you. For example, only 21 percent of seniors feel they completely understand their health insurance.
Media Logic Creates Millennial Marketing Resources Hub
Targeting Millennials is one of our specialties, and we’re giving away some of that expertise at a new landing page dedicated to helping marketers reach Millennials effectively.
Media Logic Appoints Sheila Carroll to Financial Services Account Team
In this key client services role, Sheila will manage projects for a number of Media Logic’s financial services clients.
New Media Logic Video Pushes Insurers to Accelerate Technology for Health Care Consumers
The opportunity is wide open for innovative insurers that are ready and willing to meet the expectations of today’s empowered, engaged consumers.
Media Logic Client USCF Imaging Named Top Twitter Account
A new study names Media Logic client UCSF Imaging as a top academic radiology department Twitter account.
Media Logic and Competiscan Release Post-ACA Open Enrollment Consumer Survey
Our new post-ACA consumer survey reveals that, as we predicted, consumers shopped around. In fact, one-third switched to a new health insurer for 2015.
Media Logic Promotes Carolee Bennett to Senior Social Content Manager
In this role, Carolee will execute the content marketing strategies for Media Logic’s clients, as well as develop and publish content for Media Logic’s own blogs and social streams.
HealthLeaders Consults Media Logic’s David Schultz for Article on Retail Health Clinics
David explains how consumers are becoming more cost-conscious and creating opportunities for alternative providers.
Media Logic and Competiscan Release ACA Consumer Survey
The combination of data and insights from the ACA consumer survey makes the report an important read for insurers: healthcare consumers plan to use open enrollment as an opportunity to shop around.
The Financial Brand Features Media Logic Guest Column on How Banks and Credit Unions Use Twitter
Our latest article for The Financial Brand details how six financial services institutions spend their time on Twitter.
Media Logic Has a New Logo
Our recent move (to our new space at 59 Wolf Road in Albany, NY) provided an opportunity to consider refreshing our look, and, as it turns out, our new home actually had a big influence on our new logo.
Media Logic Appoints Sarah Mueller to Key Role as Senior Traffic Manager
Sarah fills a pivotal role responsible for making sure that projects for Media Logic’s healthcare and financial services clients are properly scheduled and that internal milestones are met throughout the project lifecycle.
The Financial Brand Features Media Logic Guest Column on Bank’s Social Media Success
Our latest article for The Financial Brand reviews the primary social platforms of Fifth Third, a bank that realized a spike in social activity related to its innovative jobs program.
Media Logic Promotes Elicia Smith to Senior Digital Artist/Team Leader
Elicia will be involved in the production of marketing materials for print and web use by Media Logic’s clients in healthcare and financial services, including MVP Health Care, HAP, Visa and JPMorgan Chase.
Media Logic’s “Project Go” Campaign for MVP Health Care Wins Bronze Award
The energy and momentum created by the campaign helped to link MVP Health Care with “healthier communities” and bring attention to its direct-to-consumer products and services.
The Financial Brand Features Media Logic Guest Column on Facebook Ideas for Credit Unions
Our latest article for The Financial Brand takes a look at some of the most successful credit unions on Facebook and offers five tangible and contextualized insights others can use in their social marketing efforts.
Media Logic Promotes Christian Salmonsen to Art Director
In his new role, Christian will be involved in the design of high-impact marketing materials – from videos and multimedia presentations to direct-mail packages and web sites – for Media Logic’s healthcare and financial services clients including Visa, JP Morgan Chase, MVP Health Care and HAP.
HealthLeaders Consults Media Logic’s David Schultz for Article on the CVS Rebrand
David’s input for HealthLeaders includes consideration of CVS as a significant player in the healthcare space.
The Financial Brand Features Media Logic Guest Column on How Banks Can Keep Facebook Posts Relevant
Our latest article for The Financial Brand details how banks can make every post count – a critical strategy as Facebook continues to cut back on organic reach of brand content.
Media Logic President David Schultz Speaks at Credit Union Leaders Convention
David’s talk is designed specifically for credit unions, including many that are seeing “largely underwhelming” results from their current attempts at social media.
The Financial Brand Features Media Logic Guest Column on Social Media Branding Lessons
Our latest article for The Financial Brand describes USAA’s successful Facebook branding strategy and uses specific examples to illustrate what other banks and credit unions can learn from USAA.
Media Logic Appoints David Wilson, Expands Creative Services Team
David brings deep direct marketing experience in both the financial services and healthcare industries. He will be responsible for providing strategic and conceptual direction and copywriting for a broad range of projects.
HealthLeaders Consults Media Logic’s David Schultz for Article on Transparency in Marketing Narrow Networks
David tells HealthLeaders, “The only way that consumers can make good, informed healthcare decisions is if there is transparency in terms of price, product and quality.”
The Financial Brand Features Media Logic Guest Column on Bank’s Big Social Gains
Our latest article for The Financial Brand reviews what Regions Bank did right during the first quarter of 2014 to gain traction on Facebook, Twitter and YouTube.
HealthLeaders Consults Media Logic’s David Schultz for Article on New Entrants to Health Care Market
David tells HealthLeaders that consumer expectations have changed, opening the door for new entrants to the healthcare industry.
The Financial Brand Features Media Logic Guest Column about the Social Media Dominance of Three Online Banks
Our latest article for The Financial Brand describes how Ally, Capital One 360 and Simple “punch above their weight class” in social channels, competing with their larger bank rivals when it comes to social media.
Social Marketing Tip Sheets from 2014 Financial Brand Forum (#fbforum2014) Available
To help you integrate social promotions and social ads into marketing campaigns aimed at business goals, Media Logic offers three free tip sheets.
Media Logic President David Schultz Presents Workshop at The 2014 Financial brand Forum
David is speaking about how to evolve financial brand marketing from fractured media approaches to more strategic and productive plans.
Media Logic White Paper Debunks Myth of Empowered Health Care Consumer, Details Opportunities for Health Care Marketers
The free paper offers perspective on how the healthcare industry arrived at this new marketplace and explains how payers and providers can take the lead, including specific steps they can take across the consumer/customer experience.