Just Browsing: Retailers Attempt to Thwart Showrooming Trend
After contemplating a purchase, you head to the store to check out the item. Then, you buy it at a cheaper price online – from a different vendor. Are you guilty? This common practice, called showrooming, has become a thorn in the side of many brick-and-mortar retailers, and their efforts to reduce the detrimental effects of showrooming have taken many forms.