Cooking Up A Successful Hospital Merger Transition

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Merging hospitals and health care systems is a little like making a giant pot of chili. In the end, the pot of chili has become more than the sum of its parts. Each of the ingredients retains its character to be sure, but the combination creates something altogether new and different. Hearty and wonderful.

Making a “Beautiful Day”: Behind the Scenes of MVP’s TV Commercial

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The sky was perfectly clear within a 50-mile radius, except for that small thunderstorm gliding straight toward Kinderhook, where were filming a TV commercial for MVP Health Care. Up until that moment, everything had been going, well, beautifully.

The Human Impact of Social Marketing

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When we arrived at the schools, food pantries and other organizations affiliated with the finalists, there was palpable excitement. The people at these places had worked hard to get their “champion” into the finals – a firsthand look at the powerful multiplier effect of social marketing.

Lessons from the “Social Super Bowl”

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Last Super Bowl Sunday, Mario Manningham wasn’t the only one make a key catch, Gisele wasn’t the only one to air a few grievances, and Wes Welker wasn’t the only one who dropped the ball. I’m talking, of course, about the “Social Super Bowl” – a look at which major advertisers earned the most social engagement in the days before, during and after the big game. We temporarily aimed the proprietary tools and analysis of Media Logic’s Retail Social Juice Index (RSJI) at more than a dozen top consumer brands to see who would take home the trophy.

Release The Wellness! New Campaign Launch For MVP Health Care

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The marketing and selling of health insurance includes several seemingly unbreakable conventions. Among them: Wellness is really just for perfect people who were always well to begin with. Lower rates always means lower quality. You can’t get a price quote until you talk to a salesperson. And health care marketing is pretty much required to be trite and tired. We say: wrong, wrong, wrong and wrong again.

Revving Up Social Marketing For Cabela’s

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Cabela’s just added Media Logic to their roster of marketing partners to amplify their social efforts. With all the hikers, anglers and hunters on our team, we couldn't wait to get started!

“Cheer” Up! Even P&G GM Had Social Media Wrong

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If you feel that you may have been dismissive about the marketing power of social media, "Cheer" up. Stem the "Tide" of negativity. I'm going to let you in on a little "Secret." Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble's Ted McConnell. Who's Ted McConnell?

Instant Uprising: The Late Show Wars

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As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.

Will Tweet For $

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Whether celebutante Kim Kardashian was actually paid $10,000 to tweet about salads from Carl’s Jr. or if she was just sharing her honest opinion with fans, this incident opens some interesting marketing questions. Will this become standard practice, enlisting celebrities of all stripes to shill for products and companies? How will the FTC monitor and enforce this practice? And will commercialization ultimately sully the appeal of social media? Big questions, for intriguing times.

Looking Ahead, Looking at Headlines

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In the fleeting moments of a turbulent, unpredictable and unflaggingly interesting decade, one need only look at some of the headlines and newsbites of the day to see the shape of marketing things to come.