Preparing for Health Care Open Enrollment: Communicating with Internal Audiences in Q3

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As health care marketers find themselves entrenched in Q3, or what we consider to be the execution phase of the ANALYSIS ➡ PLANNING ➡ EXECUTION ➡ TRACKING cycle, with AEP and OEP just around the corner, it’s important that all internal stakeholders be on the same page with regards to all aspects of upcoming campaigns, including marketing pieces, tracking and reporting.

Part 7: Advancing Additional Marketing Goals with Video Content Marketing

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Throughout the last six months, Media Logic’s series on video content marketing for health insurers has highlighted innovative ways in which insurers are using video, focusing on six key buckets of health care topics. However, there are a number of additional uses for video, and with strategic direction video can be the right method of reaching consumers.

Part 6: Promoting Health Education through Video Content Marketing

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Studies have shown that consumers who are informed about their health are more likely to have better health outcomes. As such, it’s advantageous for health insurers to team up with physicians and health systems to provide their members and prospects with valuable health education video content.

New Incentive in Health Care Group Marketing: Money-Back Guarantee on Customer Service

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In the highly-competitive group health insurance market, a money-back guarantee is an interesting way to stand out. While most insurers claim top-notch customer service, Boston-based Neighborhood Health Plan is backing it up with a tangible guarantee. See how the insurer is using this unique strategy as incentive for employers.

Part 5: Providing Assistance through Video Content Marketing

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Video content marketing is an effective way to address questions that are frequently asked of health insurers' customer service representatives. Utilizing video to “show and tell” rather than walking members or prospects through steps or processes over the phone saves time and resources for insurers and can be an easier way for consumers to get up to speed.

Helping MVP Reinvent Their Approach to the Web

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Media Logic recently partnered with MVP Health Care to reinvent their website, or rather, websites, as the large-scale effort actually involved the integration of three separate web properties.

AEP Marketing Tactics of Plans with Top Medicare Enrollment Gains

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In reviewing direct mail, direct response TV and other marketing tactics used by insurers with this year’s biggest Medicare AEP enrollment gains, some common threads in strategy, design and messaging stood out.

Part 4: Promoting Health and Wellness through Video Content Marketing

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An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.

Part 3: Addressing Health Care Challenges through Video Content Marketing

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Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.

Part 2: Improving Consumers’ Health Literacy with Video Content Marketing

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In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.