Helping MVP Reinvent Their Approach to the Web

Blog

Media Logic recently partnered with MVP Health Care to reinvent their website, or rather, websites, as the large-scale effort actually involved the integration of three separate web properties.

AEP Marketing Tactics of Plans with Top Medicare Enrollment Gains

Blog

In reviewing direct mail, direct response TV and other marketing tactics used by insurers with this year’s biggest Medicare AEP enrollment gains, some common threads in strategy, design and messaging stood out.

Part 4: Promoting Health and Wellness through Video Content Marketing

Blog

An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.

Part 3: Addressing Health Care Challenges through Video Content Marketing

Blog

Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.

Part 2: Improving Consumers’ Health Literacy with Video Content Marketing

Blog

In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.

What Our Top Blog Posts of 2016 Teach Us About Health Care Marketing in 2017

Blog

During a time when the health care landscape is littered with uncertainty, looking back may help health care marketers shape strategic decisions moving forward. While the future of the health care industry lacks predictability, a scan through Media Logic’s top blog posts of 2016 reveals a number of topics that will continue to influence health care marketing in 2017.

Part 1: Using Video to Highlight Products & Benefits

Blog

In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.

Introducing the Video Content Marketing for Health Insurers Series

Blog

Video is not just a marketing tactic for the future. It’s a powerful tool that’s here now and many marketers are already on board. Today we introduce a multi-part series highlighting how health insurers around the country are utilizing video as a marketing tool for a diverse number of purposes.

Health Insurers Use Social & Web to Promote Open Enrollment

Blog

As the Open Enrollment period begins, health insurers must be proactive about explaining ACA-related decisions and various plan options, while continuing to promote enrollment – all within a 45 to 90 day period. A content strategy that utilizes existing digital platforms with built-in audiences, including web and social, is a smart approach for reaching essential targets.

Twitter Updates Offer Customer Service and Engagement Opportunities for Health Insurers

Blog

From live commentary to customer service, Twitter is a go-to tool for health insurers, and staying on top of updates is fundamental. Over the last month we’ve seen important changes that present significant opportunities for brands and consumers, alike. The latest updates offer more room for expression, keeps conversations tidier, and makes communication between health insurers and customers simpler.