New Incentive in Health Care Group Marketing: Money-Back Guarantee on Customer Service

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In the highly-competitive group health insurance market, a money-back guarantee is an interesting way to stand out. While most insurers claim top-notch customer service, Boston-based Neighborhood Health Plan is backing it up with a tangible guarantee. See how the insurer is using this unique strategy as incentive for employers.

Part 5: Providing Assistance through Video Content Marketing

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Video content marketing is an effective way to address questions that are frequently asked of health insurers' customer service representatives. Utilizing video to “show and tell” rather than walking members or prospects through steps or processes over the phone saves time and resources for insurers and can be an easier way for consumers to get up to speed.

Helping MVP Reinvent Their Approach to the Web

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Media Logic recently partnered with MVP Health Care to reinvent their website, or rather, websites, as the large-scale effort actually involved the integration of three separate web properties.

AEP Marketing Tactics of Plans with Top Medicare Enrollment Gains

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In reviewing direct mail, direct response TV and other marketing tactics used by insurers with this year’s biggest Medicare AEP enrollment gains, some common threads in strategy, design and messaging stood out.

Part 4: Promoting Health and Wellness through Video Content Marketing

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An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.

Part 3: Addressing Health Care Challenges through Video Content Marketing

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Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.

Part 2: Improving Consumers’ Health Literacy with Video Content Marketing

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In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.

What Our Top Blog Posts of 2016 Teach Us About Health Care Marketing in 2017

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During a time when the health care landscape is littered with uncertainty, looking back may help health care marketers shape strategic decisions moving forward. While the future of the health care industry lacks predictability, a scan through Media Logic’s top blog posts of 2016 reveals a number of topics that will continue to influence health care marketing in 2017.

Part 1: Using Video to Highlight Products & Benefits

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In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.

Introducing the Video Content Marketing for Health Insurers Series

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Video is not just a marketing tactic for the future. It’s a powerful tool that’s here now and many marketers are already on board. Today we introduce a multi-part series highlighting how health insurers around the country are utilizing video as a marketing tool for a diverse number of purposes.