Part 1: Using Video to Highlight Products & Benefits

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In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.

Introducing the Video and Content Marketing for Health Insurers Series

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Video is not just a marketing tactic for the future. It’s a powerful tool that’s here now and many marketers are already on board. Today we introduce a multi-part series highlighting how health insurers around the country are utilizing video as a marketing tool for a diverse number of purposes.

Health Insurers Use Social & Web to Promote Open Enrollment

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As the Open Enrollment period begins, health insurers must be proactive about explaining ACA-related decisions and various plan options, while continuing to promote enrollment – all within a 45 to 90 day period. A content strategy that utilizes existing digital platforms with built-in audiences, including web and social, is a smart approach for reaching essential targets.

Twitter Updates Offer Customer Service and Engagement Opportunities for Health Insurers

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From live commentary to customer service, Twitter is a go-to tool for health insurers, and staying on top of updates is fundamental. Over the last month we’ve seen important changes that present significant opportunities for brands and consumers, alike. The latest updates offer more room for expression, keeps conversations tidier, and makes communication between health insurers and customers simpler.

GE Wins with #6SecondScience Fair Vine Campaign

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Listen up health and science marketers: General Electric proves that new social media platforms aren't just for retail brands.

Mobile Apps in Health Care Marketing 101

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Just as the use of social media platforms in health care is evolving, mobile apps in health care are becoming more prevalent. However, there are certain tasks that today’s mobile technologies simply cannot - and should not - do.

Uber: Taking Back Control of the Customer Review

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As a marketer, there are pros and cons to the online review. Because there are so many platforms designed to host them, customer reviews are tough to monitor and even more difficult to manage, since most of those apps and sites are not client-owned. Even the most positive of reviews are difficult to legitimize with the increasingly widespread practice of false-positive reports by invested stakeholders and, even, businesses paying customers to post about shining experiences… that may not have actually happened. So, what’s a retailer, restaurant or service provider to do? Lie sitting duck or spend countless hours scouring the internet for reviews – positive or negative – that may forever sit on a third party platform? Neither. Take control.

Brands Engage Followers with Unique and Creative Vine Campaigns

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It’s been five months since Vine hit the app stores. We’ve seen some brands excel in using the 6-second video application, while others have missed the mark. What’s refreshing and exciting, however, is seeing brands devote full campaigns to the relatively-new platform.

Taco Bell Sends Snapchat, Young People Freak Out

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Taco Bell has done it again. The brand, known for embracing new marketing technologies, used a Snapchat to announce the return of the Beefy Crunch Burrito to a cluster of consumers who added the brand on the mobile app.

8 Engaging and Innovative YouTube Campaigns for YouTube’s 8th Birthday

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Incorporating YouTube into a social strategy is not only recommended for most brands… it’s necessary. In 2005, the video-sharing site launched its first video, and just eight years later, YouTube boasts over 1 billion monthly users. In honor of YouTube’s 8th birthday, here are eight creative, memorable and innovative ways that brands have used the platform to launch campaigns, spread a message and go viral.