GE Wins with #6SecondScience Fair Vine Campaign

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Listen up health and science marketers: General Electric proves that new social media platforms aren't just for retail brands.

Mobile Apps in Health Care Marketing 101

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Just as the use of social media platforms in health care is evolving, mobile apps in health care are becoming more prevalent. However, there are certain tasks that today’s mobile technologies simply cannot - and should not - do.

Uber: Taking Back Control of the Customer Review

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As a marketer, there are pros and cons to the online review. Because there are so many platforms designed to host them, customer reviews are tough to monitor and even more difficult to manage, since most of those apps and sites are not client-owned. Even the most positive of reviews are difficult to legitimize with the increasingly widespread practice of false-positive reports by invested stakeholders and, even, businesses paying customers to post about shining experiences… that may not have actually happened. So, what’s a retailer, restaurant or service provider to do? Lie sitting duck or spend countless hours scouring the internet for reviews – positive or negative – that may forever sit on a third party platform? Neither. Take control.

Brands Engage Followers with Unique and Creative Vine Campaigns

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It’s been five months since Vine hit the app stores. We’ve seen some brands excel in using the 6-second video application, while others have missed the mark. What’s refreshing and exciting, however, is seeing brands devote full campaigns to the relatively-new platform.

Taco Bell Sends Snapchat, Young People Freak Out

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Taco Bell has done it again. The brand, known for embracing new marketing technologies, used a Snapchat to announce the return of the Beefy Crunch Burrito to a cluster of consumers who added the brand on the mobile app.

8 Engaging and Innovative YouTube Campaigns for YouTube’s 8th Birthday

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Incorporating YouTube into a social strategy is not only recommended for most brands… it’s necessary. In 2005, the video-sharing site launched its first video, and just eight years later, YouTube boasts over 1 billion monthly users. In honor of YouTube’s 8th birthday, here are eight creative, memorable and innovative ways that brands have used the platform to launch campaigns, spread a message and go viral.

Link Roundup: What You Don’t Want to Miss in Social Media and Tech

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A collection of social media and tech stories related to Foursquare (which has raised $41 million), Facebook Home (which is now available on certain Androids), Apple's iPhone (the smartphone of choice for teens), Vine (web embedding now available), mobile apps (downloads on the rise) and Twitter (music service acquisition)...

Facebook’s Still #1 for Teens, Emerging Platforms Increasing in Importance

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Don’t abandon your focus on Facebook just yet! A new study from Piper Jaffray confirms that Facebook remains the most important social network among teenagers, with Twitter narrowly lagging behind in the #2 spot. Instagram clocks in as the third most popular social network, earning about half the votes of Facebook. But popularity of mobile apps like Vine, Snapchat and Kik continues to increase for the demographic.

HBO’s “Girls” Dominates Multi-Platform Social Promotion

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The polarizing hit TV-show Girls returned on Sunday for its sophomore season, and the HBO team was adamant that you (and everyone else with an internet connection) would be aware. The show's been a hot topic among entertainment critics and bloggers (both those who love it and hate it), and HBO's lead-up to this much-anticipated season used that energy to its advantage by going social. Very, very social. The show, written by and starring twenty-something girls, certainly isn’t solely for that demographic, but many were surprised just how many older viewers the show’s first season scored. In fact, the median age of Girls viewers is 43. And the largest demo group who watch? Males over 50. So it’s no big shock that there was a different approach this season, one that focused heavily on a variety of social platforms in the months leading to the season’s kick-off, in aims to gain those non-traditional HBO viewers.

Retailers Gamify Holiday Promotions

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All signs suggest that gamification, the act of leveraging game mechanics and psychological motivations to engage audiences, is here to stay. Gartner Research recently released a study predicting that by 2015, 40 percent of Global 1000 corporations will use the process as the “primary mechanism to transform primary business opportunities.” With Facebook still acting as a critical and central hub for social media marketing, brands are using the platform to implement gamification and drive results. Rue La La, Dunkin’ Donuts and Best Buy are a few of those brands doing it successfully.