Part 3: Addressing Health Care Challenges through Video Content Marketing

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Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.

Part 2: Improving Consumers’ Health Literacy with Video Content Marketing

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In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.

What Our Top Blog Posts of 2016 Teach Us About Health Care Marketing in 2017

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During a time when the health care landscape is littered with uncertainty, looking back may help health care marketers shape strategic decisions moving forward. While the future of the health care industry lacks predictability, a scan through Media Logic’s top blog posts of 2016 reveals a number of topics that will continue to influence health care marketing in 2017.

Part 1: Using Video to Highlight Products & Benefits

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In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.

Introducing the Video Content Marketing for Health Insurers Series

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Video is not just a marketing tactic for the future. It’s a powerful tool that’s here now and many marketers are already on board. Today we introduce a multi-part series highlighting how health insurers around the country are utilizing video as a marketing tool for a diverse number of purposes.

Health Insurers Use Social & Web to Promote Open Enrollment

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As the Open Enrollment period begins, health insurers must be proactive about explaining ACA-related decisions and various plan options, while continuing to promote enrollment – all within a 45 to 90 day period. A content strategy that utilizes existing digital platforms with built-in audiences, including web and social, is a smart approach for reaching essential targets.

Twitter Updates Offer Customer Service and Engagement Opportunities for Health Insurers

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From live commentary to customer service, Twitter is a go-to tool for health insurers, and staying on top of updates is fundamental. Over the last month we’ve seen important changes that present significant opportunities for brands and consumers, alike. The latest updates offer more room for expression, keeps conversations tidier, and makes communication between health insurers and customers simpler.

GE Wins with #6SecondScience Fair Vine Campaign

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Listen up health and science marketers: General Electric proves that new social media platforms aren't just for retail brands.

Mobile Apps in Health Care Marketing 101

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Just as the use of social media platforms in health care is evolving, mobile apps in health care are becoming more prevalent. However, there are certain tasks that today’s mobile technologies simply cannot - and should not - do.

Uber: Taking Back Control of the Customer Review

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As a marketer, there are pros and cons to the online review. Because there are so many platforms designed to host them, customer reviews are tough to monitor and even more difficult to manage, since most of those apps and sites are not client-owned. Even the most positive of reviews are difficult to legitimize with the increasingly widespread practice of false-positive reports by invested stakeholders and, even, businesses paying customers to post about shining experiences… that may not have actually happened. So, what’s a retailer, restaurant or service provider to do? Lie sitting duck or spend countless hours scouring the internet for reviews – positive or negative – that may forever sit on a third party platform? Neither. Take control.