Is Samsung Going to Steal Your Health Care Customers?

Blog

While bells and whistles don’t automatically translate into customers, there is an unmet need in the health care space that ought to interest even smaller organizations: meaningful integration of lifestyle data. Payers and providers would be smart to stay on top of innovations that not only intrigue but also benefit health care consumers. Think such innovations are luxuries? Think again: the era of accountable care is fast approaching.

9 Ways Financial Services Companies Use Hashtags in Social Marketing

Blog

Love ‘em or hate ‘em, hashtags are ubiquitous on social platforms, including Facebook, Twitter, Instagram, tumblr, Pinterest and Vine. So if you’re involved in social media marketing, you’re going to want to use them… but very skillfully and very carefully.

What Does Health Care Data Need to Make It Most Useful? Facebook!

Blog

As patient data gets digitized and analyzed in an effort to improve medical services and outcomes, bad data can be an obstacle to the best care. Enter Facebook. Ever heard of it? That’s tongue-in-cheek, of course, but have you considered the popular social network as a resource for quality health care?

Providers Proactively Promote their own Physician Ratings Online

Blog

As consumers consider both affordability and quality of care, providers that package data so that it’s accessible and usable will be positioned to challenge not only third-party rating sources but also direct competitors in the marketplace.

Food Porn and Heat Maps: Exciting Social Marketing Ideas for Hospitals and Insurers

Blog

Would a really big, really fun idea light a fire under your social marketing efforts? Well, you’re in luck! We’ve gathered some inspiration from outside the health care industry for hospital and health care marketers...

Social Media and Financial Services: What to Read to Stay in the Loop

Blog

Time is precious. Good news: The web has all the content you need to stay on top of your industry and social media and marketing. Bad news: A Google search for "financial services” and “social media” returns nearly 39 million results. You’re either going to need more coffee or a refined search... and that’s exactly what we’ve provided for you.

Getting Financial Services Content Seen on Facebook May Require Paid Promotion

Blog

One solution to declining organic reach is paid promotion of content. And what that mean is that financial brands must be extremely vigilant about how they’re using social media... but then again, we’ve always advocated that approach.

Can Social Media Help Prevent and Manage Chronic Disease?

Blog

A new report finds that “social media can reduce the burden of chronic disease on the U.S. health system by [helping] patients achieve personal health goals, correct high-risk behavior and better manage chronic conditions.” That sounds like win-win: a benefit for payers/providers, as well as patients. So how does it work?

Dear InsuranceCompany, I Need Help! Sincerely, Health Care Consumers on Twitter

Blog

To provide the best customer service, insurers need to think beyond the call center. Instead of customer service lines, think customer service channels. What are all the ways customers can reach you for assistance? Is Twitter on that list?

30 Metrics to Monitor for Health Care Content Marketing ROI

Blog

Some struggle to measure content marketing ROI. Others go so far as to say, “You can’t do it.” Well, of course you can. In fact, it’s imperative. And there's good news: there are dozens of ways to measure how consumers are accessing and using content. Dozens.