Marketers Take Out the Rally Towels for Consumer Financial Education

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Financial education efforts not only benefit consumers, but they also make strategic marketing sense. See what top brands are doing on a scale from low-key (conversation) to rally towel (“concert” tour)!

Financial Services Brands Test Out Content Marketing Trends

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It wasn’t so long ago – remember when Facebook was new? – that financial brands had a reputation for being too sluggish and nervous to seek opportunities through yet-to-be-proven marketing outlets. Now, even though they may never be first out of the gate, financial institutions are not only willing to “go there,” but they’re also putting strategy and creative thinking behind the efforts.

What Top Financial Brands Teach Us About Social Media Engagement

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We took a look at the Facebook, Twitter and Instagram profiles of some top banks to see what kinds of posts financial brand followers and likers find most engaging. The takeaway is clear: the topics that motivate social media engagement vary by brand and by platform. Hopefully, seeing what they’re doing will help you identify your own brand’s sweet spot.

Chase Reaches Millennials via Sponsored Content in theSkimm

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Millennials understand that branded content is still marketing, but if anything can bridge that trust gap, this readers-first, consumers-second approach from Chase and theSkimm stands a really good chance.

Part 4: Promoting Health and Wellness through Video Content Marketing

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An investment into video content marketing is a smart choice for health insurers looking to get wellness programs off the ground and encourage adoption amongst members. Video is an easy and compelling way to communicate key messaging, teach best practices and promote healthier habits.

How Accelerated Mobile Pages (AMP) Can Benefit Health Insurers

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Mobile use creates a sense of urgency, and accelerated mobile pages (AMP) can help brands respond accordingly.These pages frequently appear in the “top stories” carousel section that sits at the top of mobile search results, as identified by a lightning bolt icon and the letters “AMP.”

Part 3: Addressing Health Care Challenges through Video Content Marketing

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Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.

Part 2: Improving Consumers’ Health Literacy with Video Content Marketing

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In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.

#BankLove is Music to the Ears of Fifth Third Bank *and* Its Customers

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If loving their bank is wrong, Fifth Third Bank customers don’t want to be right. Using the #BankLove hashtag, Fifth Third Bank surprised some of them recently by turning their positive feedback into songs and sharing them via video on Facebook and Twitter.

Part 1: Using Video to Highlight Products & Benefits

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In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.