New ACA Data: How Health Care Consumers Shopped Year 2… and Why

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Now that open enrollment for the second year of ACA is in the books, Media Logic has teamed up with Competiscan to see how health care consumers shopped and to learn what motivated them.

Music Takes Center Stage in Financial Services (Content) Marketing

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Savvy 21st century consumers are pretty “hip to” most marketing tactics. As we’re all well aware, they don’t want to feel “marketed to.” Instead, companies want to engage with consumers; they want existing customers and prospects to experience their brands. For many, including financial services brands, music is the perfect vehicle to make that happen.

Direct Mail Tactics from 2014 AEP Enrollment Winners

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With some help from Competiscan, we took a look at some of the direct mail packages utilized by the insurers with the top gains in this year's Medicare AEP. Together, they offer some insight into “what worked” when it came to attracting new members.

Marketing to Millennials? Be Sure to Include Content Marketing in Your Strategy

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Millennials respond to content marketing. The catch? Brands have to be precise.

9 Content Marketing Trends of Note for Financial Services

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To facilitate a discussion about best practices among your marketing teams, we’ve put together highlights from trends and predictions pieces that are often discussed this time of year and related them specifically to financial services.

Top 10 Health Care Marketing Posts for 2014

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The Media Logic posts that were most popular with clients and other readers in 2014 reflect some of the most interesting developments in the health care industry this year.

Hospital and Physician Marketing in the Era of (Nearly) Meaningless Online Ratings

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Contrary to popular belief – and the lingering fear of health care providers – it’s not vengeful or angry reviewers that skew online physician ratings. It's also not related to the assumption that people are more likely to post negative reviews. Instead, skewed results are actually due to low numbers: ratings and rankings typically lack enough data to be statistically meaningful.

Top 10 Financial Services Marketing Posts for 2014

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The Financial Services Team at Media Logic publishes dozens of financial service marketing articles each year, paying close attention to what resonates with clients and other readers. It’s always interesting to note what’s most popular: it reflects some of the year’s most interesting trends and developments along with long-held priorities for the industry. Here’s this year’s list, our “Top 10” financial services marketing posts for 2014.

New ACA Consumer Survey Yields Strategic Insights for Health Insurance Marketers

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Although 20.6 percent were “very satisfied” and 40.2 percent were “satisfied” with their current plans, three out of five still intend to or may shop for new plans. Of those who are likely to be shopping, 60 percent say they’ll be looking for new insurers.

Finding the Good as Facebook Cracks Down on Promotional Posts

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Though the latest news from Facebook – “Facebook Will Curtail Unpaid Ads by Brands” – is creating buzz again about paid advertising, the announcement really just expands upon what Facebook explained last year.