What Does Competition within Health Care Exchanges Mean for Consumers and Marketers?

Blog

As the second year of marketplace enrollment gets underway, a good amount of the conversation about ACA centers on price transparency and premiums. What – if anything – has insurer competition meant?

Discover Takes a Mobile-First Approach to Deals and Holiday Offers

Blog

Both the timing and the attention given to mobile make sense for Discover. IBM has predicted a record mobile holiday shopping season in 2014, and Forbes, which says “mobile commerce will grow exponentially this holiday season,” expects shopping from smart phones and tablets to account for nearly one quarter of all online sales.

Wells Fargo Uses Social Media and Pop-Up Stores to Launch Apple Pay

Blog

If you want to talk about timeliness and relevance in bank marketing, you’re going to have to include an anecdote about how Wells Fargo organized pop-up stores in San Francisco to promote the launch of Apple Pay.

Even When There’s Trouble, Simple’s Customer Experience Matches Brand Promise

Blog

I brag about my bank all the time. And even when a recent snafu caused my card to stop functioning for nearly a day, I kept bragging. Banks, how often can your customers say that?

At-A-Glance: U.S. Bank’s “Achieve Your Goals” Content Hub

Blog

Very often, bank marketing focuses on products and services along with the necessary customer education to support them: mobile app how-to’s, for example, or tips for earning and redeeming rewards. But it’s important for banks to remember that customer (and consumer) education can do a number of other things, as well, with the right kind of content and skillful presentation. It can nurture and deepen relationships with existing customers and even make a new relationship desirable for a potential customer.

5 Reasons to Include a Blog in Your Hospital Service Line Marketing Strategy

Blog

Good content marketing helps increase awareness, establish authority and build expertise, and improves things like SEO, patient/consumer experiences and accessibility. A hospital and its service lines can stand out and generate business as a result of blogging… but it must represent your health care organization just as skillfully and thoughtfully as all your other marketing assets.

Is the #TDThanksYou Viral Marketing Campaign Integrated? Does It Matter?

Blog

The TD Bank campaign “went viral” in the best sense of the concept, and so in terms of online reach, media exposure and boosts to the brand and its customer loyalty, it’s a remarkable success. If there’s any missed opportunity, it may be that the video itself seems to be the only digital asset for the campaign.

Barclaycard Travel Community Reinforces Reward Card Benefits

Blog

The Barclaycard Travel Community encourages discussions about travel in the hopes that the shared enthusiasm and passion will inspire new travel by cardholders. As a result, the community directly supports the business goals of Barclaycard US (increased card usage) and reinforces the Arrival Plus card’s value proposition (travel rewards).

Is Samsung Going to Steal Your Health Care Customers?

Blog

While bells and whistles don’t automatically translate into customers, there is an unmet need in the health care space that ought to interest even smaller organizations: meaningful integration of lifestyle data. Payers and providers would be smart to stay on top of innovations that not only intrigue but also benefit health care consumers. Think such innovations are luxuries? Think again: the era of accountable care is fast approaching.

Health Care Start-Up Oscar: Good Press, Bad Publicity

Blog

Has Oscar been focused so much on the technology piece that it forgot the people piece? Will it be able to overcome these kinds of customer experiences and build a viable and profitable membership base? If not, it wouldn’t be the first time that an early adopter and disruptor failed. Time will tell. And time is likely to bring additional disruptors to the industry, as well.