#BankLove is Music to the Ears of Fifth Third Bank *and* Its Customers

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If loving their bank is wrong, Fifth Third Bank customers don’t want to be right. Using the #BankLove hashtag, Fifth Third Bank surprised some of them recently by turning their positive feedback into songs and sharing them via video on Facebook and Twitter.

Part 1: Using Video to Highlight Products & Benefits

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In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.

Introducing the Video and Content Marketing for Health Insurers Series

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Video is not just a marketing tactic for the future. It’s a powerful tool that’s here now and many marketers are already on board. Today we introduce a multi-part series highlighting how health insurers around the country are utilizing video as a marketing tool for a diverse number of purposes.

American Express Commiserates With Millennials: “Adulting” Is Hard

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Although we really think the tone/message is spot-on, the campaign’s execution on Facebook and Instagram (@americanexpress ) is where it has the potential to get really interesting.

Slick Mags & Petite Poems: Luxury Credit Card Content Marketing

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Content marketing helps credit card companies reach their bottom-line goals by encouraging desirable behavior from affluent and HNW cardholders and prospects. We have examples from Visa, UBS, American Express, Chase, Barclays and JP Morgan.

Is Your Bank Trying to Talk to Millennials? The Struggle Is Real

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We advocate for marketing that builds rapport, not through parroting the vocabulary, but by engaging in a way that’s authentic to the brand and helpful/relevant to the Millennial consumer.

Simple Bank Proves Privacy Policy Updates Don’t Have to Be Boring

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These kinds of customer communications are legally required. Simple is just like every other bank: it has to notify its customers. But Simple isn’t treating the task like every other bank.

5 Radically Different Approaches to Financial Services Content Marketing

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Financial services brands are really starting to “get” content marketing, and their content-driven initiatives are more diverse than you may expect. These recent examples not only stay “on-brand” and deepen the customer experience but also show just how much financial services content marketing has evolved.

What Our Top 10 Blog Posts of 2015 Teach Us About Health Care Marketing in 2016

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Changes and challenges continue to dominate the consumer health care experience. What can insurers do? Health care marketing lessons you can use as action items for 2016.

10 Posts From 2015 That Will Inform Your 2016 Financial Services Marketing Strategy

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Don’t worry. This isn’t just a “Top 10” list, generated solely from data from Google analytics. This is a list – hand-selected from our more popular 2015 blog posts – for one reason: they’ll have an impact on your financial services marketing strategy in the coming year.