Medicare Marketing Insights: What Direct Mail Designs Do Seniors Prefer?

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To understand what designs and formats the Medicare audience is most likely to open and read we conducted an online survey of 250 adults aged 60+ and showed them various envelopes and letters.

Slick Mags & Petite Poems: Luxury Credit Card Content Marketing

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Content marketing helps credit card companies reach their bottom-line goals by encouraging desirable behavior from affluent and HNW cardholders and prospects. We have examples from Visa, UBS, American Express, Chase, Barclays and JP Morgan.

Is Your Bank Trying to Talk to Millennials? The Struggle Is Real

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We advocate for marketing that builds rapport, not through parroting the vocabulary, but by engaging in a way that’s authentic to the brand and helpful/relevant to the Millennial consumer.

Simple Bank Proves Privacy Policy Updates Don’t Have to Be Boring

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These kinds of customer communications are legally required. Simple is just like every other bank: it has to notify its customers. But Simple isn’t treating the task like every other bank.

5 Radically Different Approaches to Financial Services Content Marketing

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Financial services brands are really starting to “get” content marketing, and their content-driven initiatives are more diverse than you may expect. These recent examples not only stay “on-brand” and deepen the customer experience but also show just how much financial services content marketing has evolved.

What Our Top 10 Blog Posts of 2015 Teach Us About Health Care Marketing in 2016

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Changes and challenges continue to dominate the consumer health care experience. What can insurers do? Health care marketing lessons you can use as action items for 2016.

10 Posts From 2015 That Will Inform Your 2016 Financial Services Marketing Strategy

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Don’t worry. This isn’t just a “Top 10” list, generated solely from data from Google analytics. This is a list – hand-selected from our more popular 2015 blog posts – for one reason: they’ll have an impact on your financial services marketing strategy in the coming year.

Capital One Taps Latest Celebrity Pitchman’s Fan Base Like a Total Pro

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Rob Gronkowski's self-professed financial savvy was a hook for Capital One, which more than likely was fully aware that the mash-up of “party boy” + “financial advisor” would make people scratch their heads… just enough to create buzz around the campaign.

What to Expect From Health Care Consumers During Open Enrollment

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The ACA marketplaces have opened for their third year of business, and here’s what we know: shopping around for health insurance is the new norm.

Chase Freedom Mobile App Offers Rewards Redemption at Point of Sale

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The redemption of rewards is easily the most important part of any loyalty program. Earning rewards can be passive, but redeeming them is a point of engagement between customers and brand. And when the process is satisfying for customers? It’s proven to be the best way to sustain interest in the rewards program… and the card.