Companies Offer Incentives to Encourage Health Care Consumers to Adopt New Habits

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Health care innovators are currently using incentives to promote their products and services

Priority Health Rewards Members for Using Health Care Price Transparency Tool

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Priority Health, an insurer in Michigan, has not only launched its own price transparency tool but it’s also rewarding members with $50 to $200 Visa gift cards for utilizing the app.

Can Bank Branches Continue to Deliver Value to Financial Services Customers?

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We’re long past the question, should there be branches? Customers derive value from – and want – physical locations. And financial institutions want them, too. The challenge is how best to blend high-touch with high-tech in practical ways.

Financial Services Marketers Can’t Ignore Elevated Consumer Expectations

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Companies like Google, Apple, Uber and Amazon have ratcheted up consumer expectations. And now even more complex industries, such as financial services, are being held to the same standards. And we’re already seeing its impact.

CVS Health Buys Target Pharmacies in Play for World Dominance

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CVS Health’s move into Target stores is, of course, financially motivated. However, we think it represents far more than that.

Future of Health Care Isn’t Just Gadgets and Gizmos

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We’ve been having some very interesting conversations about our recent video on consumer expectations around the products and services they use… and how those expectations continue to challenge the health care industry, specifically health insurance.

Millennials “Destroy” Banks But Engage With Financial Services Startups

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To appeal to Millennials, traditional banks are going to have to dig deeper for more meaningful and systemic changes. In doing so, they might just find that they attract attention from an even broader audience.

Health Insurers: Do Consumers Think Your Health Plans Are “Worth It”?

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The affordability of health insurance is more than a perception problem, and it’s about far more than whether consumers like their insurance companies or plans. The very real financial struggle creates a fundamental challenge: the industry’s bottom line requires consumers to see value in – and continue to pay for – health plans.

Successful Twitter Strategy Helps Health Care Brand Stand Out Among Peers

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Authors of a recent social media study, which named Media Logic client UCSF Imaging a top Twitter account, make the following recommendation: “More departments are encouraged to take advantage of [Twitter] to engage colleagues in radiology and other medical specialties, their patients, the media and the general public.”

Credit Card Selectors: How Citi’s “Lifestyle” Quiz Tops the Competition

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Online card selectors are very common among credit card issuers. They're also quite similar in their features and marketing messages. However, we noticed something quite different happening at Citibank.