#Mobilegeddon: Cause for Panic? Or Is the New Google Update an Opportunity?

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While Google's mobile-friendly update is likely to have a big impact – and health care brands will have to respond – it’s not cause for panic. In fact, taking a more measured approach may even represent opportunities for insurers, hospitals and other health care companies.

UnitedHealth “Doubles Down” on Retail Clinics with Purchase of MedExpress

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While many insurers may feel like they only need to survive marketplace trends (like consumer focus on savings and convenience), others intend to take up the challenge of capitalizing on industry disruption. For UnitedHealth, the nation’s largest insurer, one way to create opportunity in today’s market is with retail clinics.

Post-ACA Data: Health Care Shopper Survey Yields Marketing Insights

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The results of our new survey, conducted in collaboration with Competiscan, point to ways that insurers can improve the member experience and prepare for future open enrollment periods.

New ACA Data: How Health Care Consumers Shopped Year 2… and Why

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Now that open enrollment for the second year of ACA is in the books, Media Logic has teamed up with Competiscan to see how health care consumers shopped and to learn what motivated them.

Music Takes Center Stage in Financial Services (Content) Marketing

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Savvy 21st century consumers are pretty “hip to” most marketing tactics. As we’re all well aware, they don’t want to feel “marketed to.” Instead, companies want to engage with consumers; they want existing customers and prospects to experience their brands. For many, including financial services brands, music is the perfect vehicle to make that happen.

Direct Mail Tactics from 2014 AEP Enrollment Winners

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With some help from Competiscan, we took a look at some of the direct mail packages utilized by the insurers with the top gains in this year's Medicare AEP. Together, they offer some insight into “what worked” when it came to attracting new members.

Marketing to Millennials? Be Sure to Include Content Marketing in Your Strategy

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Millennials respond to content marketing. The catch? Brands have to be precise.

9 Content Marketing Trends of Note for Financial Services

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To facilitate a discussion about best practices among your marketing teams, we’ve put together highlights from trends and predictions pieces that are often discussed this time of year and related them specifically to financial services.

Top 10 Health Care Marketing Posts for 2014

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The Media Logic posts that were most popular with clients and other readers in 2014 reflect some of the most interesting developments in the health care industry this year.

Hospital and Physician Marketing in the Era of (Nearly) Meaningless Online Ratings

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Contrary to popular belief – and the lingering fear of health care providers – it’s not vengeful or angry reviewers that skew online physician ratings. It's also not related to the assumption that people are more likely to post negative reviews. Instead, skewed results are actually due to low numbers: ratings and rankings typically lack enough data to be statistically meaningful.