How Accelerated Mobile Pages (AMP) Can Benefit Health Insurers

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Mobile use creates a sense of urgency, and accelerated mobile pages (AMP) can help brands respond accordingly.These pages frequently appear in the “top stories” carousel section that sits at the top of mobile search results, as identified by a lightning bolt icon and the letters “AMP.”

Part 3: Addressing Health Care Challenges through Video Content Marketing

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Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.

Part 2: Improving Consumers’ Health Literacy with Video Content Marketing

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In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.

#BankLove is Music to the Ears of Fifth Third Bank *and* Its Customers

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If loving their bank is wrong, Fifth Third Bank customers don’t want to be right. Using the #BankLove hashtag, Fifth Third Bank surprised some of them recently by turning their positive feedback into songs and sharing them via video on Facebook and Twitter.

Part 1: Using Video to Highlight Products & Benefits

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In part one of a multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using the format to educate members and prospects about detailed products, unique benefits and essential services.

Introducing the Video Content Marketing for Health Insurers Series

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Video is not just a marketing tactic for the future. It’s a powerful tool that’s here now and many marketers are already on board. Today we introduce a multi-part series highlighting how health insurers around the country are utilizing video as a marketing tool for a diverse number of purposes.

American Express Commiserates With Millennials: “Adulting” Is Hard

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Although we really think the tone/message is spot-on, the campaign’s execution on Facebook and Instagram (@americanexpress ) is where it has the potential to get really interesting.

Slick Mags & Petite Poems: Luxury Credit Card Content Marketing

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Content marketing helps credit card companies reach their bottom-line goals by encouraging desirable behavior from affluent and HNW cardholders and prospects. We have examples from Visa, UBS, American Express, Chase, Barclays and JP Morgan.

Is Your Bank Trying to Talk to Millennials? The Struggle Is Real

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We advocate for marketing that builds rapport, not through parroting the vocabulary, but by engaging in a way that’s authentic to the brand and helpful/relevant to the Millennial consumer.

Simple Bank Proves Privacy Policy Updates Don’t Have to Be Boring

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These kinds of customer communications are legally required. Simple is just like every other bank: it has to notify its customers. But Simple isn’t treating the task like every other bank.