Even When There’s Trouble, Simple’s Customer Experience Matches Brand Promise

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I brag about my bank all the time. And even when a recent snafu caused my card to stop functioning for nearly a day, I kept bragging. Banks, how often can your customers say that?

At-A-Glance: U.S. Bank’s “Achieve Your Goals” Content Hub

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Very often, bank marketing focuses on products and services along with the necessary customer education to support them: mobile app how-to’s, for example, or tips for earning and redeeming rewards. But it’s important for banks to remember that customer (and consumer) education can do a number of other things, as well, with the right kind of content and skillful presentation. It can nurture and deepen relationships with existing customers and even make a new relationship desirable for a potential customer.

5 Reasons to Include a Blog in Your Hospital Service Line Marketing Strategy

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Good content marketing helps increase awareness, establish authority and build expertise, and improves things like SEO, patient/consumer experiences and accessibility. A hospital and its service lines can stand out and generate business as a result of blogging… but it must represent your health care organization just as skillfully and thoughtfully as all your other marketing assets.

Is Samsung Going to Steal Your Health Care Customers?

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While bells and whistles don’t automatically translate into customers, there is an unmet need in the health care space that ought to interest even smaller organizations: meaningful integration of lifestyle data. Payers and providers would be smart to stay on top of innovations that not only intrigue but also benefit health care consumers. Think such innovations are luxuries? Think again: the era of accountable care is fast approaching.

Health Care Start-Up Oscar: Good Press, Bad Publicity

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Has Oscar been focused so much on the technology piece that it forgot the people piece? Will it be able to overcome these kinds of customer experiences and build a viable and profitable membership base? If not, it wouldn’t be the first time that an early adopter and disruptor failed. Time will tell. And time is likely to bring additional disruptors to the industry, as well.

9 Ways Financial Services Companies Use Hashtags in Social Marketing

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Love ‘em or hate ‘em, hashtags are ubiquitous on social platforms, including Facebook, Twitter, Instagram, tumblr, Pinterest and Vine. So if you’re involved in social media marketing, you’re going to want to use them… but very skillfully and very carefully.

What Does Health Care Data Need to Make It Most Useful? Facebook!

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As patient data gets digitized and analyzed in an effort to improve medical services and outcomes, bad data can be an obstacle to the best care. Enter Facebook. Ever heard of it? That’s tongue-in-cheek, of course, but have you considered the popular social network as a resource for quality health care?

Providers Proactively Promote their own Physician Ratings Online

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As consumers consider both affordability and quality of care, providers that package data so that it’s accessible and usable will be positioned to challenge not only third-party rating sources but also direct competitors in the marketplace.

Data from Large Plans to Enhance Health Care Price Transparency

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Consumers need data to help them make important decisions related not only to the cost of their health care, but also to the quality of providers, facilities and services. While it’s difficult to amass the data – and determine consistent measures – it’s quickly becoming a requirement.

Can Health Care Insurers Use the S-word in 2015 Marketing Campaigns?

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Being candid in your marketing messaging – “Do you know about subsidies?” – may give insurers a better chance at persuading consumers to take a look at what’s available.