CVS Health Buys Target Pharmacies in Play for World Dominance

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CVS Health’s move into Target stores is, of course, financially motivated. However, we think it represents far more than that.

Future of Health Care Isn’t Just Gadgets and Gizmos

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We’ve been having some very interesting conversations about our recent video on consumer expectations around the products and services they use… and how those expectations continue to challenge the health care industry, specifically health insurance.

Millennials “Destroy” Banks But Engage With Financial Services Startups

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To appeal to Millennials, traditional banks are going to have to dig deeper for more meaningful and systemic changes. In doing so, they might just find that they attract attention from an even broader audience.

Health Insurers: Do Consumers Think Your Health Plans Are “Worth It”?

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The affordability of health insurance is more than a perception problem, and it’s about far more than whether consumers like their insurance companies or plans. The very real financial struggle creates a fundamental challenge: the industry’s bottom line requires consumers to see value in – and continue to pay for – health plans.

Successful Twitter Strategy Helps Health Care Brand Stand Out Among Peers

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Authors of a recent social media study, which named Media Logic client UCSF Imaging a top Twitter account, make the following recommendation: “More departments are encouraged to take advantage of [Twitter] to engage colleagues in radiology and other medical specialties, their patients, the media and the general public.”

Credit Card Selectors: How Citi’s “Lifestyle” Quiz Tops the Competition

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Online card selectors are very common among credit card issuers. They're also quite similar in their features and marketing messages. However, we noticed something quite different happening at Citibank.

#Mobilegeddon: Cause for Panic? Or Is the New Google Update an Opportunity?

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While Google's mobile-friendly update is likely to have a big impact – and health care brands will have to respond – it’s not cause for panic. In fact, taking a more measured approach may even represent opportunities for insurers, hospitals and other health care companies.

UnitedHealth “Doubles Down” on Retail Clinics with Purchase of MedExpress

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While many insurers may feel like they only need to survive marketplace trends (like consumer focus on savings and convenience), others intend to take up the challenge of capitalizing on industry disruption. For UnitedHealth, the nation’s largest insurer, one way to create opportunity in today’s market is with retail clinics.

Post-ACA Data: Health Care Shopper Survey Yields Marketing Insights

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The results of our new survey, conducted in collaboration with Competiscan, point to ways that insurers can improve the member experience and prepare for future open enrollment periods.

New ACA Data: How Health Care Consumers Shopped Year 2… and Why

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Now that open enrollment for the second year of ACA is in the books, Media Logic has teamed up with Competiscan to see how health care consumers shopped and to learn what motivated them.