Top 10 Health Care Marketing Posts for 2014

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The Media Logic posts that were most popular with clients and other readers in 2014 reflect some of the most interesting developments in the health care industry this year.

Hospital and Physician Marketing in the Era of (Nearly) Meaningless Online Ratings

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Contrary to popular belief – and the lingering fear of health care providers – it’s not vengeful or angry reviewers that skew online physician ratings. It's also not related to the assumption that people are more likely to post negative reviews. Instead, skewed results are actually due to low numbers: ratings and rankings typically lack enough data to be statistically meaningful.

Top 10 Financial Services Marketing Posts for 2014

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The Financial Services Team at Media Logic publishes dozens of financial service marketing articles each year, paying close attention to what resonates with clients and other readers. It’s always interesting to note what’s most popular: it reflects some of the year’s most interesting trends and developments along with long-held priorities for the industry. Here’s this year’s list, our “Top 10” financial services marketing posts for 2014.

New ACA Consumer Survey Yields Strategic Insights for Health Insurance Marketers

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Although 20.6 percent were “very satisfied” and 40.2 percent were “satisfied” with their current plans, three out of five still intend to or may shop for new plans. Of those who are likely to be shopping, 60 percent say they’ll be looking for new insurers.

Finding the Good as Facebook Cracks Down on Promotional Posts

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Though the latest news from Facebook – “Facebook Will Curtail Unpaid Ads by Brands” – is creating buzz again about paid advertising, the announcement really just expands upon what Facebook explained last year.

What Does Competition within Health Care Exchanges Mean for Consumers and Marketers?

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As the second year of marketplace enrollment gets underway, a good amount of the conversation about ACA centers on price transparency and premiums. What – if anything – has insurer competition meant?

Discover Takes a Mobile-First Approach to Deals and Holiday Offers

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Both the timing and the attention given to mobile make sense for Discover. IBM has predicted a record mobile holiday shopping season in 2014, and Forbes, which says “mobile commerce will grow exponentially this holiday season,” expects shopping from smart phones and tablets to account for nearly one quarter of all online sales.

Wells Fargo Uses Social Media and Pop-Up Stores to Launch Apple Pay

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If you want to talk about timeliness and relevance in bank marketing, you’re going to have to include an anecdote about how Wells Fargo organized pop-up stores in San Francisco to promote the launch of Apple Pay.

Even When There’s Trouble, Simple’s Customer Experience Matches Brand Promise

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I brag about my bank all the time. And even when a recent snafu caused my card to stop functioning for nearly a day, I kept bragging. Banks, how often can your customers say that?

At-A-Glance: U.S. Bank’s “Achieve Your Goals” Content Hub

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Very often, bank marketing focuses on products and services along with the necessary customer education to support them: mobile app how-to’s, for example, or tips for earning and redeeming rewards. But it’s important for banks to remember that customer (and consumer) education can do a number of other things, as well, with the right kind of content and skillful presentation. It can nurture and deepen relationships with existing customers and even make a new relationship desirable for a potential customer.